Travel, Leisure & Tourism
If you’re involved within the travel, leisure or tourism sector, how do you keep your head above the competition? By selecting a company with proven success in this area. Don’t just take our word for it though – take a look at our sector report to see how to adapt your marketing strategy to keep up with an industry that is constantly changing.
We’ve already created effective digital campaigns for others within the travel, leisure and tourism sector and these years of experience have placed us in the best position to help you.
We hold valuable insights into both your competitors and your target audience that allow us to improve your online visibility. From the best channels to use and search terms to target, to the level of competition you face, our in-depth understanding of the market is second to none.
Whether you’re a personal trainer, own a hotel chain or run a sports centre, our flexible nature allows us to combine a selection of services that gives your site the best chance of succeeding online. It is this same adaptive quality that enables us up to keep on top of the latest changes within the digital world.
NCP are of course the UK’s best known car park operator. Founded in 1931, the company has over 600 car parks nationwide and processes approximately 80 million customer transactions every year.
NCP came to us in the summer for SEO. Impressed with the results we provided for them across an extensive range of sites, they asked us about running a PPC campaign simultaneously. We explained the benefits of this approach and compiled a strategy.
NCP had some difficult challenges to overcome:
- Some of the campaigns were targeting “All devices”
- Some of the campaigns were targeting both display and search networks
- Poor list of negative keywords
- Extensive use of unmodified broad match targeting
- Ad group overlapping and keyword duplication
On 75% of their targeted keywords
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