People are searching every day for businesses like yours, in your local area. Is your website optimised to take advantage of this?
Every day people take to their desktops, mobiles and laptops to search for companies like you, in your local area. Local search engine optimisation is the best way of helping these people find your website.
Best of all, these valuable visitors are more likely to become not just loyal customers but brand advocates. As one of the most trusted Essex SEO agencies, we have the knowledge and experience to expose you to this audience.
What actually is Local SEO?
Whilst local SEO follows much of the same techniques as regular SEO- after all it’s all about gaining exposure for your website in the major search engines- it isn’t just about getting you to position one.
Instead our efforts are concentrated on a particular community; those in your local area. We focus on making you particularly visible to those in your town, city or region, creating a buzz around your business that attracts the right kind of traffic, namely high quality customers who are likely to convert. As a highly experienced Chelmsford SEO agency, we go above and beyond to reach out and build a relationship with these people.
Why do I need it?
Regardless of size, businesses that source a proportion of their customers or clients locally should give local SEO some serious thought. Whilst for small businesses, local SEO is a cost-effective way of handling their marketing, for corporate brands it’s an ideal way of targeting specific groups and segmenting campaigns. As an award-winning Essex-SEO agency, we are well-versed in local SEO campaigns for companies of all sizes.
Local SEO should also be an important consideration given the rising popularity of mobile searches. Google places significant weighting on location when delivering mobile search results, and as more people rely on hand-held devices, local SEO is shown to considerably improve your conversions.
What do we do?
As well as undertaking a thorough analysis of your industry, competitors and site, identifying and amending any technical issues along the way, we also concentrate specifically on the following areas:
- Area pages- Our content, SEO and web specialists create dedicated pages to specific local towns or areas, using geographically targeted keywords. Whilst these search terms often have lower volumes, they can be just as profitable.
- On-site content- Similarly we will create content throughout your existing site which is well-written, engaging and fully optimised for local SEO.
- Google maps- Making sure your company is fully visible on Google Maps will give both your online and offline business a boost.
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Across all areas of our campaign, from creating the website itself, to the SEO and PPC campaigns, blogs, press releases and management of our social platforms, we've seen fantastic results.
We are seeing our target keywords rise within projections whilst our paid clickthrough rate has increased significantly since we started working with Absolute Digital Media.
They doubled the number of leads generated and halved the cost. We were extremely pleased and are now using Absolute Digital Media for a number of other projects.