PPC for Ecommerce
If you own an e commerce site, you don’t need us to tell you about the importance of driving traffic to your website. What we can speak to you about however is the power of dynamic remarketing and product listing ads.
Dynamic Remarketing for Retailers
Ever think life would be easier if you could customise your ads to make them relevant to what your consumers actually want to see? Dynamic remarketing allows you to do this, by drawing on past information from your paid search account.
Dynamic remarketing works by reminding your consumers of items they have liked before and making suggestions of other products they might be interested in based on stuff they’ve already purchased. Not only does this drive extra interest in your business, it means that each searcher gets a unique experience according to their preferences.
Our Google AdWords qualified professionals are experienced in all areas of paid search, and can help you get the best possible return on investment from your campaign.
Our Approach to Successful Dynamic Remarketing
Every single one of your customers is different and Dynamic Remarketing allows you to address this. We can take advantage of Dynamic Remarketing by creating bespoke ads to connect your visitors with their previous shopping activity.
We draw upon the talents of all our teams to create ads that can help you relate to your consumers’ interests and provoke them into visiting your website. From creating the right layout to managing the progress of your ads, we make sure you’re involved in what we’re doing.
When an ad is more specific to a person’s interests or activities they are understandably more likely to return their customer, so why not speak to us about how we can help increase your conversions?
Product Listing Ads Management
Put simply, Product Listing Ads are search ads that give viewers extra information such as product details, price and the name of the retailer. When a user makes a search query relevant to your business, Google automatically displays the most relevant products along with the corresponding images, price and product name.
Not only does this allow your products to be displayed in the most predominant position but it means that people are more motivated to click on it. At Absolute Digital Media, we’ll be happy to advise you on whether Product Listing Ads are a good fit for your business and how they could help you improve sales.
Our Approach to Product Listing Ads
One of the best things about Product Listing Ads is that you only pay when a user clicks on your ad and completes a purchase through your website so you’re never wasting money. Our careful management of the platform allows you to get as much as possible for your budget.
Google’s Product Listing Ads is far and above the best performing paid shopping channel for online retailers. Our Google AdWords qualified professionals are extremely experienced, drawing upon their vast depth of knowledge to make sure your campaign is successful.
We’re also dedicated to keeping you up to date on the progress of your campaign, reporting to you regularly on the work being carried out and speaking regularly about your objectives.
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Absolute Digital Media have had a positive impact on our search and paid campaigns. We are seeing our target keywords rise within projections whilst our paid clickthrough rate has increased significantly since we started working with them.
Their proactive nature in calling us with suggestions, ideas and solutions has ensured that our working relationship remains on top – something which sets them apart from the competition.