Phone Call Tracking
The power of a phone call is not something to be underestimated. We can provide valuable insights into who is calling you, from where and why.
How Phone Call Tracking Could Benefit You
Even in today’s multi-screen society, phone calls are still an important part of any business. Human contact is invaluable and can provide the confidence and reassurance in your services that many customers need to make the final step. Regardless of what industry you’re in, understanding precisely which keywords are driving the most phone calls for your company is not something to be underestimated.
As part of our comprehensive paid search service, we partner call tracking specialists. Thanks to our relationship with some of the UK’s leading call tracking firms our clients can benefit from a better insight into what drives their customers towards them. Get profitable information about every single visitor’s journey and discover what made them pick up the phone.
Our Approach To Phone Call Tracking
Assigning your calls to the corresponding keywords allows you to allocate your budget in the best way possible, bidding more aggressively on search terms that have proven successful and reducing bids on those that haven’t. Improving your return on investment is at the heart of everything we do, so it’s in our best interests as well as yours to find out exactly which keywords perform best for your business.
As with all our services, our aim is to be flexible to your needs, so we’ll discuss your objectives with you before configuring your call tracking software to your requirements. Depending on how comprehensive with the software you want to be, you can find out really focused information such as which pages consumers were looking at before, during and after each call.
Benefit Your Entire Marketing Campaign
This in turn has a substantial impact on your entire marketing campaign. Not only does it allow you to select and concentrate on the most profitable keywords, it enables you to optimise your website content for the right terms, thanks to an understanding of which web pages people are calling you from and why.
It also allows you to improve customer service, which again is the best way to boost your conversions and improve the overall perception of your brand.
Thanks to the flexible nature of our phone call tracking software, it’s suitable for companies of different sizes. Whatever size you are and whatever products or services you offer, the need to be cost-effective is the same, and call tracking provides unique, highly detailed information that can help you establish which marketing venture is producing the best return on your investment.
Why not speak to one of our friendly specialists to find out how you could benefit from our intelligent call tracking solutions.
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I'm really glad we made the switch to Absolute Digital Media. Within a relatively short time the team were able to double the amount of leads.
The team understood exactly what we hoped to achieve with our campaign. They also spent time getting to know our brand and our competitors allowing them to target our customers far better.
They doubled the number of leads generated and halved the cost. We were extremely pleased and are now using Absolute Digital Media for a number of other projects.