Free PPC Campaign Audits

The Benefits of our Free PPC Audit

For its many benefits, Google AdWords is an undeniably complex platform. Every decision you make has an impact on the performance of your campaign, and so ultimately on your bottom line. That’s why it is so important to make sure your account is structured correctly from day one.

You may never fully understand why your paid search campaign isn’t performing as well as planned without a PPC audit. A comprehensive PPC account audit is ideal for highlighting the aspects of your campaign that need attention, allowing you to eliminate any performance issues. An audit can also provide you with an insight into how your campaign is being received by your consumers, valuable information that shapes the progress of your entire paid search campaign.

Our Approach to PPC Audits

With Absolute Digital Media, a Google Partner agency, you can benefit from clear and honest advice from some of the country’s most highly regarded pay per click specialists. All of the work carried out by our Google AdWords Qualified professionals is unbiased and completely independent and the recommendations you receive following the review provide the foundations for a strong campaign.

Whether you’re seeking a PPC audit due to problems with your existing account or as a second opinion before your new account goes live, a free audit is the first step towards maximising your ROI.

What do our PPC Audits Cover?

• Investigate keyword choices – Our Google AdWords Qualified Professionals will examine how relevant and profitable your keywords are, looking into the performance of these, analysing those of your competitors and suggesting alternatives where necessary.
• Analyse ad content – Ad copy plays an essential role in your click through rates, so we analyse the quality of your ad text to see how this can be improved. Attention grabbing headings and strong calls to action are essential for attracting consumers to your landing pages.
• Look into landing pages that may be underperforming – Strong landing pages are an important way of improving your conversions so we analyse the quality of these and identify areas for improvement. Specific areas we look at might include the quality of your images, the quantity and quality of the content on these pages and the relevancy to the ads themselves.
• Look at your bidding – We’ll also take a look at your bidding structure, making sure your paid search account is as cost-effective as possible.