Bing PPC Management
Part of a successful paid search campaign is optimising your account for a variety of search engines.
Our Approach to Bing PPC Marketing
Whilst it is true that Google dominates the search engines, it is still important to optimise your paid search campaign for other platforms too. Although Google boasts the largest share of the market, the Bing network is its closest competitor, which is why we usually allocate part of our clients’ budgets for this platform.
Another reason is that we’ve found that visitors from Bing ads have a tendency to convert better. At Absolute Digital Media our primary focus is on improving your return on investment, so it makes sense that we would concentrate part of our efforts here. Because The Bing network generates fewer searches, this also makes bids for most terms cheaper, providing a more affordable option that is particularly popular amongst smaller businesses.
Our Methods for Successful Bing Pay Per Click
Another advantage of this approach is that you are effectively getting two search engines for the price of one. The platform allows you to run ads simultaneously across Bing and Yahoo for maximum exposure.
With this is mind, it is important to enlist the help of specialists who have experience across a number of different paid search platforms. We’ve been successful creating and managing pay per click accounts for years across the Google, Bing and Yahoo networks, becoming experts in our field.
Over the past year, just like AdWords, Bing has undergone several changes and improvements. In order to truly take advantage of these, you need to work with professionals like ours, who have an eye for detail, and have tested and perfected their methods within these features.
Reach New Potential Customers
At Absolute Digital Media, our speciality lies in combining a variety of marketing channels to help your brand reach as many new customers as possible. With Bing ads, it is possible to reach millions of unique searchers, including ones who won’t find you on Google. In the UK, using Bing can present your ads to as many as 20 million unique searchers on the Bing/Yahoo network and most impressively, 3.5 million of these do not search on Google. Displaying your ads to these people helps you gain more clicks and sales.
Our experienced specialists can manage your Bing PPC account, investing your budget wisely, saving you time to focus on your business.
Our aim is to work around your needs, whether you intend to use Bing as your sole pay per click platform, or to combine this with your AdWords account, for maximum impact. We’ll also be happy to advise you on the best approach for your individual business. Our multi-lingual PPC team are experienced in creating successful PPC campaigns across the world, for clients who span a range of industry sectors.
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I'm really glad we made the switch to Absolute Digital Media. Within a relatively short time the team were able to double the amount of leads.
The team understood exactly what we hoped to achieve with our campaign. They also spent time getting to know our brand and our competitors allowing them to target our customers far better.
They doubled the number of leads generated and halved the cost. We were extremely pleased and are now using Absolute Digital Media for a number of other projects.