People are searching every day for businesses like yours, in your local area. Is your website optimised to take advantage of this?
Our Approach to Local SEO
You may be surprised by the numbers of people searching for information about local businesses online, just like yours.
Local SEO helps these people find your website, but it isn’t just about getting to the first page of Google. At Absolute Digital Media we also focus on creating attention and hype around your business within your local area to attract high quality customers who are likely to convert.
These valuable visitors are much more likely to become loyal customers who advocate your brand and promote your services within the local community. We concentrate on reaching out to these people and building a relationship with them. For many smaller businesses, local SEO is a cost-effective way of starting or developing their marketing campaigns.
Our Creative Methods
When you invest in local SEO, we begin by undertaking full research and analysis into the level of local competition within your industry sector. No matter the size of the area you are targeting, the best SEO campaigns draw upon a number of techniques which is why we carry out extensive on-page and off-page optimisation to give your website the best chance of succeeding online.
We’ll also include geographically targeted keywords across all our marketing efforts, including content. These often have lower search volumes than broad match terms but can be just as profitable.
Investing in local SEO is also proven to considerably improve your mobile search conversions, with Google placing significant weighting on location when returning results for mobile searchers. This is even more important when we consider how popular smartphone surfing is becoming.
Location Based Targeting
We take advantage of location based tools such as Google Maps and Google Plus Local, as well as local business directories and listings, to make sure your company is easily located by the people that matter.
Local SEO for Small & Large Businesses
Local SEO is all about making your website relevant within a specific community. Therefore it can hold benefits for small to medium businesses serving a specific area as well as larger firms looking to market their services to individual groups of people. Whatever your needs, our SEO experts will create a campaign tailored to your requirements.
Reporting & Managing
Once we’ve researched, created and implemented your local SEO campaign, our focus is on managing and reporting on this. We’ll assign you a dedicated account manager with previous experience in your industry, who will be available to discuss the progress of your campaign with you, making adjustments as and when necessary.
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We are seeing our target keywords rise within projections whilst our paid clickthrough rate has increased significantly since we started working with Absolute Digital Media.
They doubled the number of leads generated and halved the cost. We were extremely pleased and are now using Absolute Digital Media for a number of other projects.