Convey information and branding in a tailor made infographic that engages your audience.
For those of you that have missed out on the growing craze of the infographic revolution, infographics are the compacted, visual representation of facts, bolstered with the power of relevant design. Their purpose is tenfold. Aside from the quick delivery of mass information, infographics are specifically designed to be appealing to a target audience and they provide a variety of capabilities that boosts brand awareness, increases customer interactivity and even benefits SEO.
Infographics are the epitome of the phrase ‘a picture tells a thousand words’. The beauty of an infographic is that it collates data on a specific subject and uses imagery to enhance the potency of the information. It can also turn what might be tedious research into a fun, interesting and engaging task. With the right content and a complimentary design, an infographic can substantiate your position as an expert within your field. We don’t just boast a team of powerful designers but also a gamut of content writers and researchers that can ensure that any infographic produced ticks every criterion required.
And we’re not finished with it after it’s been researched, designed and packed full of relevant information, no, we go about making your infographic seen. Your infographic can do some powerful legwork for you, and we think it’s best to capitalise on that. How do we go about promoting and distributing our infographics in a way that benefits your online presence? We distribute infographics through social media, blog posts and ezine articles, aiming to convert click through rates (CTR) and social interaction. Distribution should increase traffic, raise brand awareness and the viral nature of infographics means that back links should increase and assist in driving Google towards awarding your online presence with a higher index rank.
Packing a Punch
As with most media, infographics are met with a huge amount of competition, so they need to stand out from the crowd. We don’t make infographics that just list facts, and we don’t just provide designs that omit a good quantity of quality information. We ensure that our designs are interwoven with facts and that our facts are presented with eye-catching designs. We tailor make every infographic to both match your branding and to emphasise your expert knowledge.
Content is important. In depth, well researched content is key to a good infographic. It is also important to ensure that you neither overwhelm nor underwhelm your audience with facts. As with most things, balance is integral. Our copywriters are keen researchers, stopping at no ends to get the right information. We can include facts from your own research and surveys or alternatively we can source information from surveys carried out by other bodies.
The content is written to be sharp and concise. We don’t want to offer long passages of writing; the idea is that the audience can gather information quickly. We are aiming to retain your brand’s tone of voice whilst facilitating simplicity and minimalism; moderation in the text allows the imagery to speak for itself. Content isn’t all about text though. It’s about picking moderated information that will be effective when put on display through the medium of design.
Content may be the headline act, but design is almost certainly the stage and special effects that turns the all important message into a focussed and fun item of marketing. We like to make relevant designs for our infographics; there is nothing worse when it comes to infographic than a picture full of generic charts and percentage symbols.
Our designs have to hit several criteria. Our designs have to be clever; anyone can shove a pie chart into a graphic, it takes something else to make it relevant to the topic. Our designs have to be clean; the art of moderation is essential; too much information, too much design is intimidating. And most importantly, our designs must accurately represent the information.
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I'm really glad we made the switch to Absolute Digital Media. Within a relatively short space of time the team were able to double the amount of leads.